anshuljain

February 10, 2006

Co-branding

Filed under: People,Web/Tech — by anshuljain @ 12:09 am

Most of us read Guy Kawasaki’s blog at Typepad. Few days ago there was an article on co-branding on his blog about how he noticed people putting Apple logos on Dell computers and how does it affect brands and their marketing.

While going through Orchard road today, I noticed a peculiar thing. The Levis store had on display their new jeans and tees and a Samsung mp3 player. Is this another effort at co-branding and samsung trying to sell more of their mp3 players? Its difficult to guess because nothing was written or shown at the store to suggest something of that sort. It sure is not going to go too well with consumers though.

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