Coastr..Beermarking

This is funny. Coastr is aiming to be the del.icio.us of beers. Yes, beermarking. From their site:

“Coastr is an experiment in social networking for beer snobs (meant as a compliment, of course!). The basic idea is for you to create a list of your favorite beers, and to connect you with other people with similar tastes. And those connections will help you discover interesting new brews that you might have not known about before. “Social beermarking”, if you will.”

This is nice. Now soon we will have ajax powered cricket marking or maybe some Web 2.0 drinking. The point here howeveris that how web 2.0 applications are branching away from the early adopter crowd. This brings into my mind my Technology and World Change class where the prof showed us a graph which had a S-curve and showcased the different categories of individuals who adapt a technology fast and those who dont. This is exactly what is happening now. Look at Connotea for researchers and clinicians or Postgenomic for life science blogs. Both of these show how web 2.0 can be used for audiences outside the normal geeky ones. Or look at Carspace, a network for car enthusiasts or Cingo and Minti, soon to be launched family 2.0 services.